Apple may be forced to disable its app tracking transparency feature in Germany and other European countries amid regulatory scrutiny and industry lobbying.
Apple may have to turn off its App Tracking Transparency (ATT) feature in Germany and other European countries. The company says regulatory pressure and lobbying from the advertising industry could force the change, affecting how users control app tracking.
Apple may have to turn off its App Tracking Transparency (ATT) feature in Germany and other European countries. The company says regulatory pressure and lobbying from the advertising industry could force the change, affecting how users control app tracking.
ATT is a feature that gives users the option to control whether or not an app can track them across the internet and services. Unsurprisingly, many users take advantage and select “ask app not to track” when prompted.
“Intense lobbying efforts in Germany, Italy and other countries in Europe may force us to withdraw this feature to the detriment of European consumers,” Apple said in a statement seen by DPA International, first spotted by MacRumors.
