A few decades ago, when I was raising funding for a startup, I made a lasting impression on an investor by not only talking about how successful we would be, but also highlighting what would happen if we weren’t. Later, in an informal setting, I asked him what had persuaded him to invest in us. He told me that during the pitch, I had said, “And if all our predictions and expectations are wrong, we will use the last of our funding for a magnificent farewell dinner for all our investors. You’ll have lost your money, but at least you’ll…
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