
Apple TV was originally launched as Apple TV+
Taffy Brodesser-Akners novel had been the subject of a bidding war between studios, before being successfully bought by Eden Productions. That meant the project was then offered to Apple as Eden’s executive producer Richard Pepler is nearing the end of a five-year deal with Apple TV.
According to Variety, Apple turned down the project. It’s not clear how far the show got with Apple TV — the novel was subject to a bidding war before its July 2024 publication.

