Microsoft Says Asus Determined Pricing for ROG Xbox Ally Handhelds Based on Features, Other Factors

Microsoft and Asus launched the new Xbox-branded Ally handhelds this month. The ROG Xbox Ally and the ROG Xbox Ally X are priced at $599.99 and $999.99, respectively. Now, Xbox president Sarah Bond has said that Asus largely set the guidance for pricing for the devices based on their features and other factors.