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Apple finally brings the full App Store experience to the web

Apple’s new browser-based App Store lets anyone browse, search, and share apps across every platform, no Apple device required.

A laptop screen displays Apple's App Store showing two colorful game promotions: 'Build Beats in Candy Crush Saga' and 'Funk or Flunk' from 'Friday Night Funkin' Mobile'.
App Store on the web

For years, Apple’s web domain at “apps.apple.com” served only as a collection of individual app pages. There was no central hub, no way to browse categories or curated content, and no real search interface.

That changed on November 3 when Apple quietly turned the address into a full-featured version of the App Store built for the browser. It’s a small change in appearance but a major shift in accessibility.

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