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Tim Cook vows to boost China investment, despite Trump pressures

Chinese officials say that Tim Cook has committed to increasing both investment and cooperation with the country.

Person with gray hair and glasses in a blue sweater stands thoughtfully, hand on chin, against a dark background.
Apple CEO Tim Cook – Image credit: Apple

Tim Cook is in China promoting the delayed launch of the iPhone Air there. On October 15, 2025, he also met with the Li Lecheng, the country’s industry minister who is also in charge of information technology issues.

The official ministry has released a summary of remarks from the Beijing meeting, that Reuters has cited. Cook reportedly told the minister specifically that Apple will increase its investment in China, and that it intends to further step up cooperation.

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